Total Husservice
A brand-new website with no visibility: how we used our SEO framework to get Total Husservice appearing in search results.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The problem
Strong craftsmanship – but a digital foundation built from scratch
Total Husservice is a natural extension of its sister company Totalalgeservice, and from day one it needed to cover a wide range of property services nationwide — from insulation upgrades and ventilation cleaning to roofing membranes, laser cleaning and timber deck sanding.
But a brand-new website has, by definition, no history with Google: zero indexed keywords and no visibility. No matter how strong the craftsmanship behind it, a homeowner in Aarhus or Odense searching for "cavity wall insulation price" or "ventilation cleaning" would not be able to find Total Husservice.
0
Indexed keywords at the start
The solution
A content structure built service area by service area
We started with in-depth keyword research across all of Total Husservice's service areas to map exactly what potential customers search for — and the level of local demand, city by city.
Based on that analysis, we built a content cluster structure in which each service area (insulation upgrades, ventilation cleaning, roofing membranes, laser cleaning, deck sanding) received its own well-organised collection of pages, rather than isolated pages with no connection. We implemented schema markup to give Google a clear, structured picture of the content, and put substantial effort into targeting content at the local towns and cities where Total Husservice offers its services.
Along the way, we have continually reviewed which content performs and adjusted or rewritten anything that did not. It is that combination — a solid structure from the outset, plus persistent optimisation of what does not work — that has driven organic growth on Google.
Schema
The partnership
Data over gut feeling
Total Husservice has given acend free rein to prioritise content, structure and activities based on keyword data rather than gut feeling. That trust has made it possible to act quickly on what the data showed was working — without lengthy approval rounds along the way. This is a significant part of the reason for the strong visibility Total Husservice has achieved in such a short time.
Team acend
The team behind this case study
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
Steffen Andersen
COO & Partner
steffen@acend.dk
Contact
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Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
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