Persondatapolitik & behandling af data

Introduction acend uses essential functions to run the site and save your cookie preferences. External content, analytics and marketing are only activated after your active consent. You can reject optional cookies and still use the site and contact us.

Cookie choices and Google Consent Mode v2

All optional categories are disabled until accepted. You can choose external content, analytics and marketing separately. The current Google Tag Manager contains both analytics and marketing and therefore only starts when both have been accepted. We use basic mode and do not send cookieless advertising or analytics signals before this consent. Google ad_user_data remains denied; the banner does not provide consent for matching using contact details.

Information, purposes and recipients

Analytics: Google Analytics via Google Tag Manager receives visit information, page views, browser information and cookie IDs for analytics and site improvements. Marketing: Google and Meta may receive your IP address, browser information, actions and cookie IDs to measure advertising effectiveness, optimise ads and target advertising. The site’s lead tracking does not send the name, email address or phone number from the contact form as matching data.

Ahrefs Analytics and Microsoft Clarity are only loaded after you accept analytics. Ahrefs is used for visitor statistics. Microsoft Clarity is used to analyse interactions, heatmaps and session replays and may store cookies. The providers may receive visit and browser information as well as the page visited. When analytics consent is withdrawn, the page reloads without these scripts, and accessible Clarity cookies on this domain are deleted.

External content: HubSpot provides forms and YouTube provides videos. They are only loaded after you accept external content and receive your IP address, browser information and the page visited; they may store cookies. The site sets HubSpot’s visitor tracking to do-not-track. You can use our own contact form without accepting external content. Form information is used to handle your enquiry; cookie preferences do not subscribe you to a newsletter.

Documentation and retention

Your cookie preferences apply for 180 days. We store a random visit ID, time, country or unknown, choices and the displayed text/version as consent documentation with our hosting providers and data processors. Acceptance and withdrawal are documented separately. The documentation is not shared with advertising platforms and is retained only for as long as necessary for documentation purposes.

Changes and withdrawal

Open Cookie settings at the bottom of the page to change or withdraw consent. Opening the settings does not change your choice until you save. Withdrawal stops new tracking, updates Consent Mode and reloads the page to remove external scripts. Your choice is synchronised across tabs. Previous lawful processing is not affected. Cookies on this domain that the site can remove are deleted; third-party cookies and information already collected may require deletion by the provider or in your browser.

International transfers

Google, Meta, HubSpot, YouTube, Ahrefs and Microsoft may process information outside the EU/EEA. Transfers must have a valid legal basis, such as relevant EU-US Data Privacy Framework certification or EU Standard Contractual Clauses. Contact info@acend.dk for information about the specific data processors and legal bases for transfers.

E-mailmarketing

Newsletters require separate consent; your cookie preferences or a standard contact enquiry do not subscribe you. You can unsubscribe through the emails you receive or contact info@acend.dk.

Personoplysninger

General  Personal data is any information that can, to some extent, be linked to you. When you use our website, we collect and process a range of such information. This happens, for example, when you access content, subscribe to our newsletter, participate in competitions or surveys, register as a user or subscriber, otherwise use services or make purchases through the website.

We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP address, geographical location and the pages you click on (interests). To the extent that you explicitly consent to this and enter the information yourself, we also process: name, phone number, email address, address and payment details. This will typically be when creating a login or making a purchase.

Security  We have implemented technical and organisational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, damaged, accessed by unauthorised parties, misused or otherwise processed in breach of the law.

Purposes  The information is used to identify you as a user and show you the ads most likely to be relevant to you, record your purchases and payments, and provide the services you have requested, such as sending a newsletter. We also use the information to optimise our services and content.

Retention period  Information is retained for the period permitted by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for retaining it. It is therefore not possible to specify a general timeframe for when information is deleted.

Disclosure of information  Data about your use of the website, the ads you receive and may click on, geographical location, gender and age group, etc. is disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the “Cookies” section above. The information is used to target advertising.

We also use a number of third parties to store and process data. They only process information on our behalf and may not use it for their own purposes.

Personal data such as your name and email address will only be disclosed if you consent to it. We only use data processors in the EU or in countries that can provide adequate protection for your information.

Access and complaints  You have the right to be informed of the personal data we process about you. You may also object to the use of your information at any time. You can also withdraw your consent to the processing of information about you. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Requests can be sent to: [  _info@acend.dk_]. If you wish to complain about our processing of your personal data, you can also contact the Danish Data Protection Agency.

Publisher  The website is owned and published by: Acend ApS

[  Acend _ApS_ ]

[  _Frederiksberggade 26, 4._]

[  1459 _, Copenhagen_  ]

Phone: [  _22 28 02 09_ ]

Email: [  info _@acend.dk_