Østervemb Entreprise
From a couple of calls a week to more than two a day — on a budget of DKK 5,000 a month. Østervemb Entreprise is a carpentry company in Greater Copenhagen, based in Holte. acend has managed their Google Ads.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
From a couple of calls a week to more than two calls a day
Østervemb Entreprise is a carpentry business in Greater Copenhagen, based in Holte. They handle renovations, floors, doors, windows and decking — with attention to detail as their hallmark. acend has managed their Google Ads.
2+/dag
calls — compared with a couple a week before the partnership
5.000 kr
in total monthly advertising budget
- From a couple of calls a week to more than two calls a day.
- Achieved with an advertising budget of 5,000 kroner a month.
- A steady stream of enquiries from people with a specific project in mind.
The phone now rings daily. That precision is what allows a modest budget to make the phone ring several times a day.
The problem
The expertise was there — but the phone just was not ringing enough
Gustav Østervemb knew his craft. The reviews speak for themselves, and the work spoke for itself. The phone just was not ringing enough.
He had tried several agencies without any of them making a difference. The challenge was not the quality of the work, but the channel meant to create visibility.
Previous agencies focused on SEO
Gustav Østervemb had tried several agencies without any of them making a difference. What they had in common was a focus on SEO — and that is where the problem lies.
A crowded market with established carpenters
Østervemb is a young business in one of the country's most competitive markets for tradespeople. Greater Copenhagen is full of carpenters, many of whom have had decades to build their position in search results.
SEO is a long-term investment
For a new business in a crowded market, it can easily take six to twelve months before the work really starts to make a difference. A business that has just started out can rarely afford to wait that long.
The solution
The right channel rather than the familiar one
We were the first to run Google Ads for Østervemb — a deliberate choice rather than continuing down the path the others had tried.
The logic is simple. In a competitive market, climbing the organic rankings takes time, while Google Ads provides visibility from day one.
When demand already exists — as it does for carpentry in Greater Copenhagen — it is not about creating interest, but about being there at the moment someone is looking for help. That visibility can be bought immediately.
Carpenter in Holte — Get a no-obligation quote
Renovations, floors, doors, windows and decking. Local carpenter with a quick response time.
Carpentry company in Greater Copenhagen
Experienced carpenters for all types of woodwork. See examples of previous projects.
Guide: How much does new decking cost?
Get an overview of prices and considerations before choosing a carpenter.
5,000 kroner a month is not much for advertising. That makes it essential to be selective about what you bid on.
That is why the focus is firmly on searches where someone has a specific project and is looking for a carpenter, limited to the area Østervemb actually serves. There is no room for broad searches or paying for clicks from people who are just researching prices. Every krone needs to target a potential job.
Filtered out
Specific project + local area
For a business that needs jobs now rather than next year, this is the difference between waiting and getting started. Visibility from day one means the phone can start ringing while the SEO work gradually builds momentum.
That precision is what allows a modest budget to make the phone ring several times a day — with calls from people who have a specific project in mind.
The partnership
A regular rhythm, day-to-day management in one place and no lock-in
acend manages Østervemb's Google Ads account. The goal has been a steady flow of enquiries from people with a specific project in mind.
Regular reporting and strategic input
Regular follow-ups, combined with room for whatever comes up along the way.
acend handles the day-to-day work
The account is managed and optimised in one place, so the budget keeps moving towards the sources that generate jobs.
No long-term commitments
A partnership needs to make sense month after month — even when needs change.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
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