CD Ventilationsrens
From a one-person business to multiple employees — and from 40 to over 400 monthly visitors. CD Ventilationsrens covers Jutland and Funen, and acend has handled SEO for over 32 months.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
From one man to a team — and ten times as many visitors
CD Ventilationsrens cleans, services and balances ventilation systems for private households, housing associations, businesses and restaurants. Based in Viborg, they cover Jutland and Funen.
10×
more monthly visitors
From 40 to over 400
32+
months of partnership
Kurven peger fortsat opad
1 → flere
employees in the company
The business can support a team
Organic traffic
40 → 400+
Visibility across the entire service area, service by service and town by town. Over 32 months of partnership — and the curve is still heading upwards.
The problem
Strong workmanship — but virtually no visibility
CD Ventilationsrens was a one-man business with solid workmanship and virtually no visibility. 40 visitors a month is not a foundation to build a business on — it is a handful of people stumbling across the site.
Ventilation cleaning is also a service people rarely search for without a reason. When they do, it is because they have a specific problem: poor indoor air quality, a noisy system, a smell that will not go away, or a service agreement that needs renewing.
That means high purchase intent, but low volume. You cannot win by casting a wide net. You need to appear for the exact searches that have a real job behind them.
Poor indoor air quality
A specific problem that requires action
The system is noisy
A technical error to uncover
Odour or servicing
A clear need close to becoming a job
Low volume · high purchase intent
The solution
The most powerful tool for local service businesses
Local landing pages for the core services are the most effective tool for a business like CD Ventilationsrens — and they have been the backbone of the work.
Nobody just searches for ventilation cleaning. They search for a ventilation company in Aalborg, in Silkeborg, in Viborg. If you have a single homepage mentioning “all of Jutland”, you are competing for nothing.
If you have a proper page for each area, you compete for each individual town — and a large service area suddenly becomes a real advantage rather than a diluted one.
We have also built dedicated pages for servicing widely used ventilation systems, so we reach people who already know their own system and are close to needing help.
CD Ventilationsrens
One unified SEO architecture
Services
Local pages
System brands
400 visitors a month does not sound like much compared with an online store. But in a business where a single job starts at around 2,000 kroner and often leads to an ongoing service agreement, a few hundred visitors with a specific need are enough to change the size of the company.
SEO does not pay off in a month, and neither traffic nor rankings fell into place in the first six months. Over 32 months, the compounding effect is what has taken the business from one man to a team.
Each new page strengthens the ones before it. The work keeps delivering and building on itself.
The partnership
32+ months of work that keeps building
Regular reporting and ongoing dialogue. A regular follow-up schedule, combined with room for whatever comes up along the way.
Regular reporting and strategic input
A regular follow-up schedule, combined with room for whatever comes up along the way.
acend handles the day-to-day work
The work is planned and carried out in one place, so the effort builds on itself rather than starting over.
No long-term commitments
The partnership has to make sense month after month — and it has done so for over 32 months.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
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