Gerflor
B2B flooring sales: How an SEO strategy built on content and link building got one of the industry's major flooring retailers onto Google's first page.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The problem
A major industry player – low visibility on Google
Gerflor is one of the major B2B players in flooring — but on Google they were practically invisible. With just 79 visitors per month and 5 keywords on page 1, relevant search traffic went to competitors every time a potential customer searched for linoleum flooring, LVT flooring or sports flooring.
Gerflor needed visibility on Google that matched their position in the industry.
· · ·
The solution
Content, link building and technical health
We started with an in-depth keyword and competitor analysis to identify the searches that could genuinely drive Gerflor's business — not just traffic for traffic's sake.
From there, we built content matching the actual search intent behind each keyword and got it indexed quickly through Search Console, so Google could immediately see the increased relevance. Alongside this, we worked month after month on link building to strengthen the domain's authority, and on regular technical audits to keep the site healthy as it grew.
It is this combination — relevant content, consistent link building and a technically sound website — that delivers lasting progress on Google, rather than a short-lived jump that drops back again.
Gerflor · surfacesContent
01Link building
02Technical health
03One integrated SEO effort
The partnership
The entire SEO effort in one place
acend handles all of Gerflor's SEO — from keyword research to content, link building and technical health — in one place rather than spread across multiple providers. The strategy is continually adjusted in line with Google's updates and Gerflor's business, and the partnership is structured without a long-term commitment.
Team acend
The team behind this case study
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
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