Insights & perspectives
We share articles on SEO, Google Ads, Meta and AI — practical knowledge that can strengthen your digital marketing, whatever your experience level.
Latest article
Schema markup is an important component of modern SEO. You should always make it as easy as possible for visitors to understand your content, but especially for search engines too.
Read how artificial intelligence is affecting search and how your business can adapt.
Want to get visible on Google? Discover how content and strategy create visibility and strengthen your credibility
Conversion rate optimization helps your website make better use of its traffic. Get a free assessment from acend.
What is link building? Understand backlinks, internal and external links, and how they strengthen your SEO and visibility on Google.
What is SEO? Learn how search engine optimisation generates visibility, traffic and leads through on-page, off-page and technical SEO.
Generative Engine Optimization (GEO) is about optimising content for AI platforms such as ChatGPT and Google Gemini.
Discover the 5 biggest mistakes tradespeople make in Google Ads, and learn how to avoid them to optimise your online advertising.
Get to grips with conversion tracking in Google Ads as a tradesperson. acend's guide helps you optimise your ads and increase your visibility.
Get more customers with local SEO and become visible in your local area. Try our 5 practical tools yourself or get professional help.
What is churn rate and how do you reduce it? We give you practical advice on how to retain your customers successfully.
Caching can make your website load faster. Learn about the advantages and disadvantages of caching and how to clear the cache.
Should you use the Google disavow tool to get rid of bad backlinks? We have a clear view on whether it is worth the money.
We would be happy to look at your case. Get in touch if you want to strengthen your online presence — from SEO and Google Ads to Meta and AI.
