Generelle betingelser for Acend ApS (CVR: 41667451)

1. Generelt

1.1. These terms apply to all deliveries from Acend ApS (CVR: 41667451)

1.1.1 However, specific terms for, for example, the sale of websites are further specified in section 4, and for Google Ads in section 6.

1.2 In these terms, Acend ApS is referred to as ”acend” and the party receiving the service as the ”Customer”.

1.3 “The Parties” refers to both acend and the Customer. These General Terms are hereinafter referred to as the “Terms”.

1.4 An agreement between acend and the Customer is referred to in these terms as the “Agreement”. This also applies where there are multiple agreements.

1.5 These terms may only be deviated from by written agreement between the parties.

2. Betalingsbetingelser og priser

2.1 Invoices issued are due 8 days from the invoice date, unless otherwise agreed.

2.2 If an invoice is paid late, a reminder fee of DKK 100.- may be charged pursuant to section 9b(2) of the Danish Interest Act.

2.3 acend is entitled to withhold or discontinue a product or delivery in the event of non-payment by the customer.

2.4 Prices for acend’s services are set out in the agreement.

3. Ophør af aftale og periode

3.1 This concerns digital marketing services including, but not limited to: SEO, Facebook advertising, Instagram advertising, Google Ads.

3.2 The agreement will specify the term of the agreement between the Parties.

3.3 The term and scope may be adjusted by the parties on an ongoing basis with written acceptance.

3.4 Agreements are generally divided into 30-day intervals starting on the 1st or 14th of a given month – unless otherwise agreed.

4. Salg af hjemmeside

4.1 Section four applies to acend’s sale and delivery of websites.

4.2 acend only delivers the design aspect of the website. Subsequent maintenance including, but not limited to: ongoing backups, general security, updates and compliance with various laws must be purchased as an additional service.

4.3 acend only delivers the design aspect of the website and is not involved in subsequent data collection, including general data processing, that the customer may undertake.

4.4 It is not acend’s responsibility to ensure that the website complies with GDPR or other similar regulations.

4.5 acend is not responsible for ensuring that content including: images, text, etc. complies with copyright and/or does not violate any other legislation.

5. Hæftelse og ansvar

5.1 It is at all times the customer's responsibility to ensure that content such as text and images relating to website work, SEO, Google Ads or other work performed by acend, which is published on the customer's website, in their ads, on platforms, through link building, on social profiles or similar, complies with applicable Danish law. This does not, however, mean that acend can simply write anything it wishes. acend will endeavour to follow good practice, but cannot be expected to know any legislation governing specific fields.

5.1.1 Examples include, but are not limited to, image copyright and legislation relating to text (food, health, marketing legislation, etc.).

5.2 For any claim relating to acend's performance or failure to perform its obligations, the Customer is entitled to compensation for direct losses subject to the following limitations:

5.2.1 acend's liability is limited to direct damage/loss and is — regardless of the cause or nature of the claim — limited to the amount invoiced for the service that caused the damage/loss or gave rise to or is directly connected with the claim for compensation. In all cases, liability is capped at the value of the most recent 6 months of invoicing.

5.2.2 The above limitations of liability also apply to third-party claims.

5.3 It is not acend's responsibility to ensure that the customer's website complies with the GDPR or other similar regulations. This always applies, including where acend has helped set up tracking or similar functionality. acend will always do its best to help the customer comply with the various requirements, but how data is collected, processed, etc. is always the customer's responsibility.

6. Google Ads & Meta Annoncering

6.1 Where acend manages Google Ads/Meta advertising for a customer, it will always set this up with a view to achieving the best possible results based on the customer's experience. A daily budget and general content will usually be agreed upon for acend to work with. However, it is at all times the customer's responsibility to check their account to ensure that the budget and content are entered correctly. If assistance with reviewing this is required, you can write to team@acend.dk at any time.

6.2 The customer may request a budget change, the pausing of campaigns or similar at any time. acend will respond as quickly as possible on business days. To request this, you can write to team@acend.dk at any time.

7. Reference

7.1 acend is entitled to use the customer's logo, images and name as a reference unless otherwise stated in the agreement. The customer may withdraw this permission at any time.

8. Tavshedspligt

8.1 The Parties are subject to a duty of confidentiality regarding sensitive information that may be shared during the collaboration.

9. Tvister

9.1 Any dispute between the Parties that cannot be resolved, concerning these Terms, the Agreement or the Parties' collaboration in general, is governed by Danish law and must be settled by Copenhagen City Court as the court of first instance.

10. Beskyttelse af personlige oplysninger

10.1 When contact forms are completed through which acend receives information such as a name, email address or phone number, acend is entitled to make contact by email and phone unless the party has informed acend that they do not wish to be contacted.

10.2 You may always opt out of contact from acend by sending an email to ja@acend.dk.

10.3 acend will not sell information submitted through a contact form or similar to third parties.