Malerfirmaet Galsgaard
300% more organic visitors and over 30 enquiries a month at 159 DKK each — in 14 months. SEO and Google Ads for the painting company in North Zealand and Greater Copenhagen.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
300% more organic visitors and 30+ enquiries per month
Malerfirmaet Galsgaard is a painting company based in Lynge, serving homeowners, businesses and housing associations in North Zealand and Greater Copenhagen. Fifteen years of experience, over 500 completed projects and membership of Danske Malermestre. acend handled SEO and Google Ads.
300%
more organic visitors
20+
keywords ranked first on Google
30+
enquiries per month from paid advertising
159 kr
per enquiry in an industry with high costs per click
6,35%
conversion rate on paid channels
50+
towns in North Zealand and Greater Copenhagen with local visibility
- 300% more organic visitors since the partnership began.
- Over 20 keywords ranked at the top of Google.
- Over 30 enquiries per month from paid advertising at DKK 159 each.
- Local visibility for painter searches in more than 50 towns.
In an industry where a single job typically runs into the thousands, DKK 159 per enquiry is a strong figure — not because bids are low, but because bids are placed only on the right searches.
The problem
Too few enquiries — and no steady pipeline of jobs
Galsgaard had the professional credentials: experience, a guarantee scheme, five-star reviews and a long list of completed projects. But the flow of jobs was not steady enough to build a business on.
The challenge was not the quality of the work, but being found by customers looking for that exact service in their specific area. A challenge most local trade businesses share.
Searches are tied to specific locations
Nobody just searches for "painter". They search for a painter in Hillerød, in Virum, in Værløse. That means 50 different searches rather than one — and you do not win them with a single homepage that mentions North Zealand.
The customer knows what they need
They are not searching for a painting company, but for bathroom painting, stairwell painting or ceiling skim coating. Each service is a separate search with its own intent.
Competition is fierce and costs per click are high
In local trades, many businesses bid on the same handful of searches. Without control over both geography and keywords, the budget burns through clicks that never turn into jobs.
The solution
A page that matches both location and service
The idea was simple: customers should land on a page that matched exactly what they were searching for — both where they live and what they need.
We started by building local landing pages for each of the areas Galsgaard served. This provided a dedicated page to rank for "painter in Hillerød" rather than hoping the homepage would cover everything.
Once the geographical foundation was in place, we expanded the service pages: dedicated pages for interior and exterior painting, with specific jobs beneath them — painting walls, ceilings, doors, windows, facades, woodwork, skim coating and so on. Alongside this, we created a separate focus for housing associations, a different type of customer with a different decision-making process.
Lokal synlighed
landing pages for each area
Ydelsesstruktur
dedicated pages for each type of job
På den betalte side handlede det om at skære alt fra, der ikke var en potentiel opgave. Vi startede med analyse og en ordentlig tracking-opsætning, så vi målte på reelle henvendelser og ikke på klik.
Campaigns were restricted by both location and keyword, so the budget went exclusively towards searches within Galsgaard's service area with genuine intent to hire. Ads were targeted locally, so someone searching for a painter in their own town saw an ad that spoke directly to that need.
This combination kept the cost at DKK 159 per enquiry. Not by bidding low, but by bidding only on the right searches — and ensuring every click came from a potential customer within the service area.
The result was a structure covering both geography and services, which could be expanded as the business grew. This is the structure that tripled organic traffic in 14 months and placed over 20 keywords at the top of Google.
The partnership
An integrated setup that makes sense month after month
The partnership between Galsgaard and acend has been running for over 14 months. The goal has been a steady stream of qualified enquiries — and a structure that can scale as the business grows.
Monthly reporting
Regular follow-up on both organic and paid performance.
acend handled almost everything
Both SEO and Google Ads were managed and optimised together in one place, so the channels built on each other rather than overlapping.
No lock-in, no notice period
The partnership needed to make sense month after month — and has done so for more than 14 months.
A long-term partner for 14 months
An engagement where the approach has been continually refined as data has shown where enquiries come from.
Team acend
The team behind this case study
Valdemar Greve
Consultant
valdemar@acend.dk
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
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