A website built from scratch — the first place a potential customer can form an impression.
Rodin Tømrer & Snedker
From no website to a calendar that's filling up — for a newly established trades business. acend built Rodin's website and manages their Google Ads.
Tech stack in this case study
Google Ads
Webudvikling
Google Analytics
Google Tag Manager
Google Search Console
Google Ads
Webudvikling
Google Analytics
Google Tag Manager
Google Search Console
Google Ads
Webudvikling
Google Analytics
Google Tag Manager
Google Search Console
0 → digital
website and visibility built from scratch
2024
the year Mathias Rodin started his own business
Web + Ads
one cohesive foundation
From day one
visibility in relevant searches
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
From no website to a calendar filling up
Rodin Tømrer & Snedker is run by Mathias Rodin, a qualified carpenter and joiner who took the leap into self-employment after several years as a journeyman. The company handles renovations, kitchens, doors and windows, roofs and bespoke joinery. acend built their website and manages their Google Ads.
Jobs coming in from a modest advertising budget. The business has gone from no digital presence to receiving enquiries from people looking for a carpenter.
The numbers add up. In an industry where a single renovation job runs into tens of thousands, it only takes a few enquiries for the advertising to pay for itself several times over.
The problem
The skills were in place. The digital foundation was missing.
Mathias set up on his own in 2024 with solid skills and no digital presence whatsoever. No website, no visibility, nowhere to send a potential customer.
It is the hardest place to start, and also the most common.
No digital presence
No website, no visibility and nowhere to send a potential customer.
A network alone cannot fill the calendar
A newly established trades business initially relies on its network and word of mouth, but that is rarely enough to fill a calendar — let alone grow.
The jobs needed to come in quickly
Jobs need to come in from outside that network, and they need to come quickly, because there is no financial room to wait a year.
The solution
First, somewhere to land
We started with the website. There is no point sending traffic to something that does not exist, and a tradesperson is judged on their website before anyone picks up the phone. So we built a site that showcases the work, makes it clear what Rodin does and makes it easy to get in touch.
Only once the foundation was in place did we add advertising.
The website as the foundation
A clear first impression, visible craftsmanship and a simple route to contact — built before the first ad went live.
A site ready for traffic
Carpenter & joiner
Craftsmanship that suits your home
Renovering
Kitchens
Vinduer
Specialsnedkeri
An honest conversation about demand
Mathias' heart lies in joinery — the bespoke solutions where the craftsmanship truly shows. But searches tell a different story. Far more people are looking for a carpenter for a renovation than searching for bespoke joinery.
That is why we built the advertising around the work people actually search for. Not because the speciality is worth less, but because Google Ads can only capture demand that exists. Had we spent the budget chasing joinery searches, the report would have looked busy and the calendar would have been empty.
Demand sets the direction
Carpenter for renovations
Renovation & carpentry
Doors, windows & roofing
Specialsnedkeri
The budget follows existing demand
Google Ads rather than SEO
The choice of channel followed the same logic. For a business that is only a few months old, climbing the organic rankings takes a long time — especially in a competitive market. Google Ads provides visibility from day one and can bring in jobs while the business establishes itself.
Visible from day one
Carpenter for renovations
Sponsored
Carpenter & joiner — Get a quote
Renovations, kitchens, doors, windows and roofs. See the work and get in touch.
The sequence that gets the business on its feet
Renovation and carpentry jobs are what fill the calendar — and therefore what fund the growth of the joinery side over time through a portfolio and recommendations.
First, a credible place to land. Then visibility for the jobs customers are already searching for.
The partnership
Website and advertising together in one place
Regular reporting and ongoing dialogue. A regular follow-up schedule, combined with room for whatever comes up along the way.
Regular reporting and strategic input
A regular follow-up schedule, combined with room for whatever comes up along the way.
acend handles the day-to-day work
The website and advertising work together because they were created in the same place — the traffic lands somewhere built to receive it.
No long-term commitments
The partnership has to make sense month after month.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
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