Risbjerg Auto
Over 50 enquiries a month at DKK 100 each — and first place for the main keyword. SEO and Google Ads for over three years for an auto repair shop in Hvidovre and Valby.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
“From the day acend started until now, we have just got busier and busier every day. We can also see it in the figures, which rise every month.”
Risbjerg Auto ApS
The results
Over 50 enquiries a month — and the preferred mechanic in the area
Risbjerg Auto is a car repair workshop with locations in Hvidovre and Valby. They service all car makes, are a Hella Service Partner and have been servicing cars in the area for over 30 years. acend has managed their SEO and Google Ads for over three years.
50+
enquiries per month
100 kr
per enquiry — with high customer lifetime value
Nr. 1
for the main keyword on Google
- Over 50 enquiries per month.
- 100 kroner per enquiry — and an enquiry here rarely means a single job, but a car owner who returns year after year.
- Number 1 on Google for the main keyword.
- Top-ranked for local keywords across the catchment area — Valby, Brøndby, Rødovre, Frederiksberg, Sydhavn and Copenhagen.
The goal has been achieved: today, Risbjerg Auto is the preferred workshop in their area.
The problem
The experience was there — the visibility was missing
Risbjerg Auto was not the workshop local people thought of first. No matter how many years they had been at the same address, they were not the obvious choice when a car was playing up.
Not the first choice locally
Risbjerg Auto was not the workshop local people thought of first — and it showed in the number of enquiries. They had the experience, the facilities and the years behind them, but not the position in their own catchment area that the business deserved.
The ambition was clear
To become the preferred mechanic in the area. Not just visible, but the obvious choice when a car owner in Hvidovre, Valby or Rødovre needs their car looked at.
A workshop depends on its local area
Customers search for help nearby — often because something has already broken down. If you are not visible at that exact moment, you do not exist, no matter how many years you have been at the same address.
The solution
Pages for every area and every service — plus precisely targeted Google Ads
A workshop needs both: visibility in searches for services and visibility in local searches. Combined with tightly targeted Google Ads campaigns, this delivers a low cost per enquiry and a strong local position.
SEO: service area and services
One homepage is not enough to dominate a local area. The core structure consisted of dedicated pages for each area the workshop serves and dedicated pages for the services people actually search for. Customers rarely just search for a car repair workshop — they search for a workshop in their neighbourhood, or for the specific issue: tyre changes, servicing, pre-inspection checks, air conditioning, timing belts.
Google Ads: visibility the moment a car starts playing up
On the paid side, it is about being there when the need arises. Campaigns are restricted to the workshop's catchment area and to searches where someone is genuinely looking for help with their car. That precision keeps the cost at 100 kroner per enquiry.
Local dominance across neighbourhoods
By building out pages for both areas and services, you meet customers exactly where they are, rather than hoping the homepage covers everything. Three years on, Risbjerg Auto ranks highest for local keywords in their catchment area.
The partnership
Regular reporting and ongoing strategic input
Regular reporting and strategic input
Ongoing monitoring of seasons and search behaviour — including tyre changes in spring and autumn, pre-holiday checks before summer and vehicle inspections all year round.
All operations in one place
acend handles day-to-day management. SEO and Google Ads are run and optimised together in one place, so the same pages work for both channels.
No long-term commitments
The partnership has to make sense month after month — and has done so for over three years.
Team acend
The team behind this case study
Valdemar Greve
Consultant
valdemar@acend.dk
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
Other case studies
A selection of brands we have helped grow through tailored initiatives from strategy to execution.
