Obitsø Frisørsalon

Three salons in the Viborg and Holstebro area: how monthly visitors tripled in under a year with local SEO.

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Tech stack in this case study

SEO

GA4

Google Search Console

SEO

GA4

Google Search Console

SEO

GA4

Google Search Console

3×

as many visitors in under a year

600 → 1.800

monthly visitors

salons in two local areas

Case studies

400+

Trustpilot

4.8

Years of experience

10+

The results

Three times as many visitors — in under a year.

Obitsø Frisørsalon runs three salons: one in central Viborg and two in the Holstebro area, in Mejrup and Borbjerg. Over 25 years of experience and a reputation built on service rather than price. acend has handled SEO for over a year.

From 600 to 1,800 monthly visitors — tripled in under a year. With visibility for each salon in its own local area, not just for the business as a whole. A foundation to build on as the business develops.

Viborg

Mejrup

Borbjerg

Visibility for each salon in its own local area.

Monthly visitors

From 600 — tripled

Salons

3 lokalområder

Viborg, Mejrup & Borbjerg

The problem

The problem they came to us with

Three places at once

Obitsø faced a challenge that a hair salon with one address does not have: they needed to be found in three places at once. A customer in Viborg searches for a hairdresser in Viborg. A customer in Mejrup searches for a hairdresser near Holstebro. These are different searches in different markets, and they cannot be answered with a single homepage saying that Obitsø is a good hair salon. You are either the obvious choice in each of the three towns, or you are not the obvious choice in any of them.

“hairdresser viborg”Own market

“hairdresser holstebro”Own market

The pitfall of two salons close to each other

Two salons located close to each other can end up competing for exactly the same search. Mejrup and Borbjerg are both in the Holstebro area, and without a clear division of roles, they risk getting in each other's way instead of covering their own parts of the catchment area.

MejrupSame search

BorbjergSame search

Internal competition

The solution

Each salon strong in its own catchment area.

01Lokal SEO

One salon, one page, one local area

The basic structure gives each salon its own page, built to rank in its own area. Not as a contact page with an address and opening hours, but as a genuine local landing page with content that gives Google something to work with — and helps visitors decide whether this is the salon they should choose. For the Holstebro area, where two salons share a catchment area, this means a clear structure that guides visitors to the right one of the two rather than letting them compete for the same searches.

Viborg“hairdresser viborg”Own page

Mejrup“hairdresser mejrup”Own page

Borbjerg“hairdresser borbjerg”Own page

One salon — one page — one local area

02Strategy

People choose a hairdresser locally, not nationally

What makes a multi-location strategy different is that it is not about scaling. A hair salon does not attract customers from across the country, and volume for volume's sake has no value. What matters is being the obvious choice within a few kilometres. So the work focuses on making each salon strong in its own catchment area — and letting the three together deliver the result, rather than treating them as a single business.

A few kilometresThe obvious choiceLocal customers

Not the whole countryNot volume for volume's sakeStrong in its own catchment area

Salon

Lokal side

New customer

The partnership

The partnership needs to make sense month after month

Regular reporting and ongoing advice. A consistent rhythm of follow-ups, combined with room for whatever comes up along the way. acend handles the day-to-day work — planning and execution are managed in one place, keeping the efforts across the three salons aligned. No long-term commitments — and it has made sense for over a year.

Regular reporting

Ongoing advice

acend handles the day-to-day work

Three salons, one plan

No lock-in

Value month after month

Salons

Viborg, Mejrup & Borbjerg

Experience

Over 25 years

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