Gallakørsel
From zero to first place on Google — and over 150 enquiries a month at under 100 kroner each. SEO and Google Ads for more than three years for the party bus rental company.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
From zero to first place on Google
Gallakørsel.dk rents out party buses and festive transport for proms, graduation celebrations, stag and hen parties, and events. The target audience is young, demand is highly seasonal, and the decision is often made by a group rather than an individual. acend has handled SEO and Google Ads for more than three years.
#1
ranking on Google for "partybus"
7.800
monthly organic visitors
180+
keywords they rank for
150+
enquiries per month
<100 kr
samlet forbrug pr. henvendelse
9,3%
conversion rate on paid channels
- First place on Google for "partybus" and related searches.
- 7,800 monthly organic visitors — an increase of over 500%.
- From appearing for 10 keywords to over 180.
- Over 150 enquiries per month at under DKK 100 per enquiry in total spend.
"We set ourselves a lot of goals when we started working together, and we have done more than just reach them."
— Jonathan Nilsson, owner and director, Gallakørsel.dk
The problem
No established visibility to build on
Gallakørsel effectively started from zero online. There was no established visibility to build on, and the business needed to be found by an audience that almost exclusively searches on Google when planning begins.
Seasonal demand
Graduation celebrations, proms and school events take place during specific periods. You cannot build a steady stream of enquiries throughout the year — you need to be right at the front when the season arrives, which requires the foundations to be in place well in advance.
The decision is collective
It is rarely just one person booking a party bus. It is a group researching prices and rules, comparing options and reaching an agreement. That means the answers need to be on the site, not just a phone number.
Demand revolves around events
People do not just search for party buses. They search for the event they need the bus for. If you only rank for product searches, you miss out on half the market.
The solution
A new site, two strands of landing pages and Google Ads for reinforcement
The partnership began with us building the site from scratch. That gave us a blank canvas without inherited technical debt, allowing us to get the structure right from the outset.
Together, we built the site from scratch with a short path from the homepage to the key landing pages, a simple and intuitive URL structure, responsive design for an audience that is almost exclusively on mobile, and a site kept lightweight and fast.
The keyword research pointed clearly to one word: party bus. High search volume combined with strong purchase intent. From there, we worked further into long-tail searches about prices and rules — as well as geographical variants.
A short path to landing pages
from the homepage to the specific product
Geografiske varianter
of party bus searches covered
Med det organiske på plads fungerer Google Ads som forstærkning — særligt i sæsontoppene, hvor der skal volumen til hurtigt. Vi startede med analyse og en ordentlig tracking-opsætning, så vi kunne måle på det, der faktisk betyder noget, og udviklede kommunikationsstrategien derfra.
The core of the SEO work has been building landing pages along two strands. One covers the individual buses, giving each model its own page with the information a group needs before making a choice.
The other covers the events and activities the buses are used for. By building content around the events themselves, we capture demand before anyone starts thinking about transport. This also forms the foundation for link building, which brings both authority and real traffic from people who are already planning.
The partnership
Three years, two channels and one consistent rhythm
Monthly reporting
Regular follow-up on both organic and paid performance.
acend handles the day-to-day work
SEO and Google Ads are managed together in one place, allowing the channels to work together rather than overlap.
No lock-in, no notice period
The partnership needs to make sense month after month — and has done so for more than three years.
A long-term partner for three years
A long-term engagement where the approach has been continually refined as data has shown where enquiries come from.
Team acend
The team behind this case study
Valdemar Greve
Consultant
valdemar@acend.dk
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
Get a free analysis
Tell us what you would like analysed, and we will get back to you with your analysis.
Run analysis
Select one or more
Other case studies
A selection of brands we have helped grow through tailored initiatives from strategy to execution.
