Prime Music
From 23 to 106 enquiries a month — visibility exactly when someone is looking for music for a specific event or a particular artist.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
More people got in touch with Prime Music
Prime Music is a booking agency for music, DJs and artists for everything from weddings and corporate parties to school events and town festivals. The partnership with acend has been running for 1.5 years and is still ongoing, focusing on all areas of SEO: content, link building and technical SEO.
The impact is directly reflected in the number of enquiries: from May 2025 to May 2026, total enquiries rose from 23 to 106 per month — an increase of over 360%. The growth in calls and emails is particularly interesting: phone enquiries increased 24-fold, and emails more than 13-fold, while contact form enquiries increased by 175%. This suggests an increase in both visibility and trust in the brand, not just more traffic.
A 1.5-year partnership — and still going.
Enquiries per month
Phone
24-doblet
13-doblet
Contact form
+175%
The problem
The demand was already there
Prime Music just needed the right entry points from Google.
01 —No content for searches that can also generate bookings
Searches such as “music for a town festival”, “music for a Christmas party” and “music for a school party” had no page to rank for them at all. In other words, Prime Music was invisible at the very moment someone was planning a specific event and searching for music for the occasion.
02 —The artist pages were not optimised
A large share of search traffic comes from people searching directly for a specific artist or DJ they want to book. The individual artist pages were not optimised to capture that demand.
03 —Poor rankings for broad agency keywords
For the broad keywords that define the category itself — “music booking agency”, “booking agency” — Prime Music ranked well down on Google, competing with other established agencies.
The solution
We built more entry points to Prime Music
Each specific search gained its own relevant way in: occasions, artists, a technical SEO foundation and a structure that is also ready for AI search.
Occasions
Artists
SEO foundation
New pages for searches with no existing coverage
We started by creating content for keywords that had no page to rank for them at all — focusing on “music for” plus the specific occasion: Christmas parties, town festivals, school parties, Friday drinks, 50th birthdays and 12½-year wedding anniversaries.
Full focus on individual artists
Once the foundations were in place, we turned our attention to optimising pages for individual artists and DJs, so Prime Music captures searches from people who already know whom they want to book.
Content, link building and technical SEO working together
We had engaging copy produced, created specific page titles and meta descriptions site-wide, and implemented relevant schema markup — including organization schema and artist schema — combined with link building that strengthens the site's overall authority.
Ready for AI search: LLMs.txt
We have also implemented LLMs.txt to make it easier for AI models and LLMs to read and understand the site's content — staying one step ahead as more people start searching for artists and booking agencies through AI tools, not just traditional Google searches.
The partnership
Built in phases — and still ongoing
The partnership with Prime Music has been running for 1.5 years and is still ongoing. The order of the work — first content for searches that were not covered at all, then artist pages, alongside ongoing technical and AI-ready optimisation — is the result of a long, phased process in which priorities have continually been adjusted according to what delivered the greatest impact.
New search intents
“Music for…” pages
Artist pages
Optimising artist and DJ pages
Authority & technical SEO
Content, links, schema and site-wide SEO
AI-ready structure
LLMs.txt and ongoing development
Team acend
The team behind this case study
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
Steffen Andersen
COO & Partner
steffen@acend.dk
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