Mielcke & Hurtigkarl Events
Event venues, weddings and Christmas parties in the heart of Frederiksberg: how we made a strong physical destination just as easy to find online.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The problem
A strong physical venue —
invisible on Google
Mielcke & Hurtigkarl Events is the events division behind the award-winning gourmet restaurant Mielcke & Hurtigkarl, with the Brøndsalen and Paradehuset event venues in the heart of Frederiksberg, right by Frederiksberg Gardens. The venues host everything from weddings, christenings and confirmations to receptions, conferences, meetings and Christmas parties.
But despite a strong physical presence and an experienced events team, the business was almost invisible on Google. When people in the Frederiksberg area searched for event venues, wedding venues, meeting rooms or Christmas parties, organic demand went to others — even though Mielcke & Hurtigkarl Events had exactly what they were looking for.
Brøndsalen · FrederiksbergThe solution
A digital structure,
planned like an event
We started with in-depth keyword research to map how people in Frederiksberg actually search when planning an event — from large weddings to a company lunch. Based on that insight, we developed a plan using our SEO framework, with a clear focus on capturing all the local searches related to events, gatherings and event venues in the area.
The biggest results have come from new landing pages built for specific keywords — event venues, weddings, christenings, receptions, conference rooms, meeting rooms, confirmations and Christmas parties — with well-crafted copy that precisely matches search intent, and a technically sound setup with H-tags, schema markup and compelling metadata.
At the same time, we have built up their blog content to support the most important primary keywords with long-tail searches and help establish genuine topical authority around Mielcke & Hurtigkarl Events in Frederiksberg.
City centre
Mielcke & Hurtigkarl Events
Selskabslokaler
“selskabslokaler Frederiksberg”
Top 3Bryllup
“bryllup Frederiksberg”
Top 3Landing page
FAQ
Longtail
Barnedåb
“christening Frederiksberg”
Top 3Konfirmation
“konfirmation Frederiksberg”
Julefrokost
“julefrokost Frederiksberg”
Top 3Landing page
Supporting content
Reception
“reception Frederiksberg”
Konference
“konferencelokaler Frederiksberg”
Møder
“meeting rooms Frederiksberg”
200+
Keywords on page 1
+500%
Increase in visibility
The partnership
A plan we adjust
together
Over the past 2 years, we have worked closely with Mielcke & Hurtigkarl Events' contact person, whom we have come to know very well. That close relationship and good communication have helped drive results — when we know each other's expectations and workflows so well, things move faster, and the strategy can be adjusted continuously based on what works.
M&H Events × acend
Search data
Content
Landing pages
Teknik
Nye muligheder
Team acend
The team behind this case study
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
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