Konverteringsoptimering
CRO that turns more of your traffic into customers
CRO is not just about more traffic. It is about getting more value from the traffic you already have – through better user journeys, stronger pages and less friction.
What actually is it?
What is CRO?
Conversion rate optimisation, or CRO, is about improving a website so that more visitors take the action you want them to take.
This could be a purchase, a booking, a form submission or another important action – depending on the business.
What is a conversion?
A conversion is the action you want the user to take – such as a purchase, an enquiry or a booking.
What is a conversion rate?
The conversion rate shows the proportion of visitors who take the desired action.
What does CRO typically involve?
This can include messaging, CTAs, forms, navigation, layout, speed and the user journey.
How do you optimise conversion rates?
What matters in CRO?
Technical setup
Taking the desired action should be quick and easy. Speed, setup and much more all play a part.
Free analysisRelevant traffic
No matter how well a page is optimised for conversions, if you are not sending the right traffic to it, you have an entirely different problem.
Free analysisCTA (call to action)
It should be easy to convert, whether that means making a purchase, calling or submitting a form.
Free analysisUSP implementation
In many of our CRO projects, we see higher conversion rates when your unique selling points are presented in the right way.
Free analysisMeeting user intent
Are you answering the questions your customers actually have? Are you solving their problems? Based on a concrete analysis of customers' searches.
Free analysisUser experience (UX, etc.)
The customer journey and the story should be simple, and the customer should feel reassured. That takes many elements and thorough analysis.
Free analysisShall we check your site for CRO opportunities?
360-degree SEO analysis
Our SEO analysis looks not only at how to get more traffic, but at how to get relevant traffic. We assess what your competitors are doing and what you need to do to convert more visitors.
What does poor CRO look like?
An example of poor CRO
This site, allemandsjura.dk, is a classic example of poor CRO. There is no call to action, making it difficult for visitors to take the desired action. The site does not fully explain what is on offer either — it does not address user intent or create a simple user experience.
Disclaimer: We own this site ourselves. We do not use it for conversions, so the example is a little exaggerated to avoid singling anyone else out.
What does good CRO look like?
An example of good CRO
This site, fitit.dk, is a good example of good CRO. The intent to find a training programme or a meal plan is clearly addressed, there is a clear CTA, and the USPs are presented as bullet points. The site is user-friendly, with information presented both visually and in text — and CRO is considered all the way down the page, not just at the top.
We know this case well because we own the site ourselves, and we know that its conversion rate is high.
What our clients say
Based on 62 reviews on Trustpilot
See more reviews →“A really great experience with Team acend (Frederik & Jonas). They built our website and managed our Google Ads, and we have been extremely happy with the partnership.”
“Overnight, we went from not appearing on Google at all to ranking no. 4 for relevant searches. Highly recommended.”
“I feel I am in really good, calm and capable hands. What matters most to me is being listened to – and they really do listen.”
“Valdemar and Jonas have been professional, helpful and good at communicating. We feel our budget is being spent wisely, and the monthly reports give us a clear overview.”
“They helped our relatively new Gallakørsel division reach the very top of organic search results in a very short time!”
“The guys are always quick to respond, come up with lots of great ideas and deliver on what we agree.”
“We can clearly see that our website has been getting more attention since we started working with acend.”
“A really great experience with Team acend (Frederik & Jonas). They built our website and managed our Google Ads, and we have been extremely happy with the partnership.”
“Overnight, we went from not appearing on Google at all to ranking no. 4 for relevant searches. Highly recommended.”
“I feel I am in really good, calm and capable hands. What matters most to me is being listened to – and they really do listen.”
“Valdemar and Jonas have been professional, helpful and good at communicating. We feel our budget is being spent wisely, and the monthly reports give us a clear overview.”
“They helped our relatively new Gallakørsel division reach the very top of organic search results in a very short time!”
“The guys are always quick to respond, come up with lots of great ideas and deliver on what we agree.”
“We can clearly see that our website has been getting more attention since we started working with acend.”
“It has been a real pleasure working with Jonas and acend. They built my new website quickly and efficiently, and gave me lots of great advice along the way.”
“Really skilled and capable people who know what they are doing and go the extra mile! Highly recommended!”
“acend has given us good online visibility and great content for our website. They are easy to communicate with and proactive about new content and initiatives.”
“It is a pleasure working with a professional agency like acend that gets things done quickly. Knowing that complex areas like SEO and Meta are under control gives us peace of mind.”
“I am already blown away by their efficiency and ability to understand the customer's needs. They excel at SEO and deliver results quickly.”
“From day one, communication has been both pleasant and precise, and they have delivered excellent results with their work on both our websites.”
“I have had a really good partnership with acend for a long time. They deliver, and their quality is consistent.”
“It has been a real pleasure working with Jonas and acend. They built my new website quickly and efficiently, and gave me lots of great advice along the way.”
“Really skilled and capable people who know what they are doing and go the extra mile! Highly recommended!”
“acend has given us good online visibility and great content for our website. They are easy to communicate with and proactive about new content and initiatives.”
“It is a pleasure working with a professional agency like acend that gets things done quickly. Knowing that complex areas like SEO and Meta are under control gives us peace of mind.”
“I am already blown away by their efficiency and ability to understand the customer's needs. They excel at SEO and deliver results quickly.”
“From day one, communication has been both pleasant and precise, and they have delivered excellent results with their work on both our websites.”
“I have had a really good partnership with acend for a long time. They deliver, and their quality is consistent.”
We get asked this a lot
Questions about CRO
Shall we have a chat?
Where is your next growth opportunity?
Book a no-obligation meeting, and we will look at your current setup, the opportunities and where it makes most sense to start.