Unikfoder.dk
Unikfoder.dk is an online pet store primarily selling food for popular pets and birds. Following a name change, the site was relatively new — with a domain rating of zero and no presence on Google.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
The case study in numbers
Not just more visitors — relevant visitors.
+500 %
increase in keywords on page 1 (January 2021 – March 2022)
0 → 450+
in organic traffic
1 → 44
referring domains
The case study
From completely invisible to the top of Google
Unikfoder.dk had recently undergone a name change and therefore had a relatively new site: a domain rating of zero, no external links and no presence on Google.
That had to change. Unikfoder.dk quickly went from being completely invisible online to ranking at the top of Google for their relevant keywords.
All our case studies started with a free analysis — an insight into the current situation and untapped potential before anything was changed.
The solution
How we did it
The initial analysis
Comprehensive keyword research identified keywords with high search volume and low competition. This is where we discovered 'sunflower seeds', with a monthly volume of 1,500 and little competition — Unikfoder.dk quickly reached first place, becoming a primary driver of monthly organic traffic.
Content that adds value
Rather than covering topics superficially, we integrated interactive guides and in-depth explanations. Landing pages underwent a thorough content analysis, with correct H1, H2 and H3 headings, keyword density of 2–4 % and alt attributes on all images — resulting in strong top-3 rankings for all relevant keywords.
Link building
Starting with a non-existent backlink profile, we built a network of backlinks from sites with high relevance and domain authority — 44 carefully selected quality links during the period, supporting visibility for keywords such as 'sunflower seeds' and 'parrot food'.
Technical SEO
We created a logical, simple site architecture with no key landing pages more than a couple of clicks from the homepage, URLs designed to reflect the core keywords, relevant redirects and responsive design.
The partnership
How the partnership works
Monthly report
A regular reporting schedule, so you always know what has been done and what results it has delivered.
acend handles almost everything
We handle the day-to-day work, so you can focus on your business.
No lock-in
The collaboration should make sense month after month — without long-term commitments.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
Other case studies
A selection of brands we have helped grow through tailored initiatives from strategy to execution.
