Greatwine.dk
Greatwine.dk is an online store selling wine. The site was almost brand new when we started — with little SEO strength — in a market with many major players. In just 3 months, organic traffic had increased significantly, and growth continues.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
The case study in numbers
Not just more visitors — relevant visitors.
19 → 120
keywords on page 1 (July 2021 – December 2022)
64 → 1.112
in monthly organic traffic
DR 1 → 27
domain rating over the same period
The case study
A highly competitive industry
Greatwine.dk came to us looking to grow its organic traffic. The site was almost brand new when we began work — meaning it had little SEO strength, which had to be factored into the link building strategy in particular from the outset.
Wine is a competitive market with many major players. An initial analysis was therefore crucial to achieving the desired growth.
“acend is nothing short of an outstanding SEO agency. They know the world of SEO inside out and deliver results faster than expected. They are also extremely responsive and great at working with you as a customer, even if you're not the expert.”
The solution
How we did it
The initial analysis
Instead of targeting 'red wine' and 'white wine' from day one, we identified specific keywords with low competition and high purchase intent — for example, 'amarone della valpolicella 2019'. We worked on the major keywords with a long-term perspective, while the specific keywords delivered results that quickly made a difference to the bottom line.
Content created in close collaboration
Greatwine.dk created content that we optimised — and we created optimised content that they approved before publication. Everything focused on heading structure, keyword coverage, SEO titles, meta descriptions and alt tags — and always on delivering real value to the reader.
Link building from scratch
The site started with a domain rating of 1. Through our link building network, outreach and relevant quality links, it reached a DR of 27 — a significant increase in strength that, together with the content, delivered strong traffic growth.
Technical SEO
We carried out a site audit and cleaned up orphan pages and broken links. We also created 301 redirects to make the URLs shorter, simpler and better aligned with the keywords identified in the analysis.
The partnership
How the partnership works
Monthly report
A regular reporting schedule, so you always know what has been done and what results it has delivered.
acend handles almost everything
We handle the day-to-day work, so you can focus on your business.
No lock-in
The collaboration should make sense month after month — without long-term commitments.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
Other case studies
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