Ginbutler.dk
Ginbutler.dk is an online gin store that already had a website delivering good results and a small link-building network. The goal was to give them that final push and increase organic traffic in a highly competitive industry.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
The case study in numbers
Not just more visitors — relevant visitors.
+400 %
increase in traffic (October 2022 – April 2023)
2x
doubling of referring domains
600+
keywords on Google
The case study
The final push in a competitive niche
The world of spirits is vast, and competition is fierce. We therefore focused on targeting Ginbutler's niche — with keywords where they had a real chance of making an impact.
We quickly saw that 'gin subscription' had a healthy volume of high-intent searches — with plenty of conversions going to the top-ranking sites. Ginbutler needed a slice of the pie.
All our case studies started with a free analysis — an insight into the current situation and untapped potential before anything was changed.
The solution
How we did it
The initial analysis
A comprehensive keyword analysis uncovered keywords with significant search volume and low competition. We established that Ginbutler should, of course, rank for their product — gin and gin subscriptions — and optimised relevant keywords matching 'gin'.
Content with real value
Content that explored individual topics in depth and addressed users' specific interests and questions — with a well-optimised heading structure, keyword density, alt text, SEO titles and meta descriptions. This was crucial to the 400 % increase in organic traffic.
Link building
Starting with just 20 low-value referring domains, we built links of the highest quality through internal, outbound and especially external link building. The number of referring domains almost doubled, and the domain rating rose to 22.
Technical SEO
We tightened up the URL structure, cleaned up broken links and orphan pages, improved speed through compression and lazy loading, and fully optimised the site for mobile in line with Google's mobile-first indexing.
The partnership
How the partnership works
Monthly report
A regular reporting schedule, so you always know what has been done and what results it has delivered.
acend handles almost everything
We handle the day-to-day work, so you can focus on your business.
No lock-in
The collaboration should make sense month after month — without long-term commitments.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
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