FITIT.dk
FITIT.dk is a nutrition and fitness platform offering digital plans to paying members through a subscription costing 39 kr. per month. When they started SEO using acend's framework, they had 0 visitors and were not indexed for any keywords.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
The case study in numbers
Not just more visitors — relevant visitors.
0 → 88
relevant keywords on page 1 (July 2019 – August 2021)
0 → 19.000
in monthly traffic
0 → 1.035
increase in keywords overall
The case study
Building a site's organic traffic from scratch
Nutrition and fitness is an industry with many major competitors. FITIT.dk was a brand-new site, so its authority was relatively low — trying to rank for 'protein powder' as its first keyword would not have been the smartest strategy.
The goal was to increase organic traffic for keywords directly relevant to nutrition and fitness that would convert visitors into new paying members.
All our case studies started with a free analysis — an insight into the current situation and untapped potential before anything was changed.
The solution
How we did it
The initial analysis
We conducted an in-depth keyword analysis and found a wide range of keywords with high volume and relatively low keyword difficulty. For example, 'maintenance calories', for which FITIT.dk ranks no. 1 — a keyword that alone brings several thousand free, organic visitors every month, with a CTA on the landing page that converts visitors into paying members.
Content that delivers real value
Not just 300–500 words about maintenance calories — but an integrated calculator and explanations covering relevant long-tail keywords. Also optimised with a heading structure, keyword density, SEO title, meta description, internal and outbound links and alt tags. Aligned with Google's focus on helpful content and E-E-A-T.
Link building from zero
FITIT.dk did not have a single backlink. Through links from relevant, authoritative sites, the site went from a DR of 0 to 27 — giving it significantly better ranking potential.
Technical SEO from the start
Because the site was brand new, it was about taking the right steps from the start: a simple, effective structure with no important landing pages more than two clicks from the homepage, simple URLs containing the focus keyword, responsive design and a fast site without heavy elements.
The partnership
How the partnership works
Monthly report
A regular reporting schedule, so you always know what has been done and what results it has delivered.
acend handles almost everything
We handle the day-to-day work, so you can focus on your business.
No lock-in
The collaboration should make sense month after month — without long-term commitments.
Contact
Shall we take a look at your business?
Tell us briefly where you want to go. We will get back to you with an honest assessment of how we can help you generate more enquiries.
Other case studies
A selection of brands we have helped grow through tailored initiatives from strategy to execution.
