Elvvs.dk
Electrical and plumbing supplies for private and business customers: how we doubled the Meta budget while maintaining a ROAS of 6 — and built a content system that moves keywords to #1 and gets cited by AI models.
Tech stack in this case study
Case studies
400+
Trustpilot
4.8
Years of experience
10+
The results
Budget doubled — returns maintained
Elvvs.dk is an online store selling electrical and plumbing supplies to both consumers and businesses. Before acend, Elvvs had tried on several occasions to get help with Meta advertising, but no agency had been able to grow the account while maintaining a consistent ROAS of 6.
We grew the account from 5.000 to 10.000 kr. in monthly spend, without compromising returns. On the SEO side, the biggest results have come from targeted work on category pages, and a blog with guides to the different categories that capture both transactional and informational searches.
Several keywords have moved up significantly: “capacitor” went from position 12 to 1, “cable conduit/draw-in conduit” from position 3 to 1, “oil burner” from 5 to 1, “in-line dimmer switch” from 4 to 1, and “outdoor light sensor” from 16 to 1. In the cable tray category, clicks increased by 54% year-on-year (301 → 462), and impressions by 95% (36.300 → 70.600). Content built entirely from scratch is also performing strongly: a new guide to rat traps has generated 638 clicks and 21.300 impressions in 12 months from zero, and a blog post about socket height has generated 489 clicks in 6 months.
Monthly budget — up from 5.000 kr.
Kondensator
Cable conduit / draw-in conduit
Oil burner
In-line dimmer switch
Outdoor light sensor
Cable trays
301 → 462 clicks +54%
36.300 → 70.600 impr. +95%
Pages cited by AI models
The problem
The potential was there — the connection broke down
The Meta account could not scale without losing ROAS
Elvvs had tried several times with other agencies and freelancers, but none had been able to grow the account while maintaining a consistent ROAS of 6. Growth and returns were never addressed as one integrated task.
Untapped category potential in SEO
With a large product catalogue, there was untapped potential in the category pages — both existing ones and a wide range of categories that did not yet exist, but which keyword data identified as genuine opportunities.
The solution
We built the connections that made scaling possible
Meta: more creatives, sharper targeting
We tested significantly more image creatives, pitted Advantage+ against lookalike audiences, and switched retargeting off entirely, as Advantage+ was already reaching the same audience on a low budget. Creatives have continually been rolled out for seasonally relevant products.
SEO: category content as the driving force
An in-depth keyword analysis uncovered a wide range of new opportunities, which we turned into new and optimised category pages with FAQs — this is where the best results have come from. A blog with category guides captures both transactional and informational searches and passes authority back to the categories through links. Alongside this, page titles, meta descriptions, internal/external link building and schema markup have been optimised across the site.
AI visibility: ready for ChatGPT and Gemini
The same work reaches beyond Google. The blog posts and category pages most cited by AI models such as ChatGPT and Gemini are precisely those we have produced or optimised during the partnership — with sockets, electric radiators, FUGA and cable routing as the strongest topics.
Rat trap guide
638 clicks · 21.300 impr. · 12 months
Socket height
489 clicks · 6 months
849 pages cited by AI models
The partnership
Two channels, one integrated task
SEO and Meta are managed together at acend, meaning that the products and categories performing best organically can also be prioritised in seasonal Meta creatives — and vice versa. After several unsuccessful attempts with other agencies, it was essential for Elvvs to have growth and returns addressed as one integrated task, rather than two separate efforts.
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Seasonal creative · AI visibility
Team acend
The team behind this case study
Frederik Krøl Larsen
CCO & Partner
frederik@acend.dk
Steffen Andersen
COO & Partner
steffen@acend.dk
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