Profil
Jonas Asbjørn Lucich
Baggrunden
From business law to digital growth
Jonas has worked in marketing and sales since 2016. Among other roles, he was a partner and one of the first employees at Bonzer, as well as head of SEO at Digura, before founding Acend ApS.
Jonas studied for a bachelor's degree in business law from 2018 to 2021. He then changed direction and studied for a master's degree in Digital Business from 2021 to 2023.
In 2020, Jonas decided he wanted to own 100% of a business himself and founded the fitness platform fitit.dk. Fitit attracted many paying users, but Jonas felt drawn back to helping other businesses grow — so he started Acend ApS in 2021. In addition to acend, Jonas owns a number of different websites that he has built himself.
Nationalitet
3/4 dansk, 1/4 islandsk
Born
2. december, 1996
Specialer
SEO, SEM, Meta, AI, salg & ledelse
Location
Copenhagen, Denmark
Simpelt opstillet CV
Careers & education
Careers
Education
The personal side
When Jonas isn't working
Jonas lives on Amager with his wife, their daughter and their dog Nala (who is also head of hygge, if you check the team page), but is originally from Roskilde.
He naturally works quite a lot, but when he isn't working, he spends plenty of time with family and friends — and he also trains a lot, something he has done for 15 years, both traditional strength training and CrossFit. That said, he also enjoys a good beer or a drink or two.
A fun fact about Jonas is that he was one of Scandinavia's best freestyle scooter riders when he was younger.
The professional side
Alongside his studies
Jonas started working in digital marketing and sales in 2016. In the summer of 2017, he became one of the first employees at Bonzer and a partner. In 2019, Jonas had the opportunity to become head of SEO at the legaltech company Digura.
Jonas holds an STX upper secondary qualification from Himmelev Gymnasium. He started a bachelor's degree in business law at CBS in 2018, but after completing it, he realised that law wasn't what drove him — throughout his studies, he had been working full-time in digital marketing in one form or another. He therefore applied for the master's programme in Digital Business at CBS in 2021 and completed it in 2023.
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