Success on Google requires link building
Why link building is the no. 1 SEO challenge
Here is a guide to
- What link building is
- What good and bad link building looks like
- Important questions to ask a potential agency
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Free analysis of your link building
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What actually is it?
What is link building?
Link building includes both internal and external link building. External link building in particular is where many agencies and websites fall short. It is the more difficult of the two disciplines, which is why we cover it here.
Internal link building
Internal links on your own website — for example, the homepage linking to a subpage.
External link building
Links from other websites pointing to yours — also known as backlinks.
What makes a good backlink?
A good external link
Do-follow
A do-follow link passes on authority; a no-follow link does not. Do-follow is an absolute must.
SEO analysisRelevant page
Ideally, the link should come from a page relevant to your industry and keywords.
SEO analysisA strong website
Ideally, the link should come from a page that itself has good backlinks and therefore authority with Google.
SEO analysisA relevant article
Ideally, the link should appear in an article about your industry, preferably including your keywords.
SEO analysisPage with traffic
The link should come from a page that itself receives relevant organic traffic every day.
SEO analysisA website that delivers value
The website's sole purpose must not be to provide links. It must offer real value and good content.
SEO analysisCompletely free and without obligation
360-degree SEO analysis
Unsure about your link profile and want to know more about your specific situation? Get a free, no-obligation analysis.
What our clients say
Based on 62 reviews on Trustpilot
See more reviews →“A really great experience with Team acend (Frederik & Jonas). They built our website and managed our Google Ads, and we have been extremely happy with the partnership.”
“Overnight, we went from not appearing on Google at all to ranking no. 4 for relevant searches. Highly recommended.”
“I feel I am in really good, calm and capable hands. What matters most to me is being listened to – and they really do listen.”
“Valdemar and Jonas have been professional, helpful and good at communicating. We feel our budget is being spent wisely, and the monthly reports give us a clear overview.”
“They helped our relatively new Gallakørsel division reach the very top of organic search results in a very short time!”
“The guys are always quick to respond, come up with lots of great ideas and deliver on what we agree.”
“We can clearly see that our website has been getting more attention since we started working with acend.”
“A really great experience with Team acend (Frederik & Jonas). They built our website and managed our Google Ads, and we have been extremely happy with the partnership.”
“Overnight, we went from not appearing on Google at all to ranking no. 4 for relevant searches. Highly recommended.”
“I feel I am in really good, calm and capable hands. What matters most to me is being listened to – and they really do listen.”
“Valdemar and Jonas have been professional, helpful and good at communicating. We feel our budget is being spent wisely, and the monthly reports give us a clear overview.”
“They helped our relatively new Gallakørsel division reach the very top of organic search results in a very short time!”
“The guys are always quick to respond, come up with lots of great ideas and deliver on what we agree.”
“We can clearly see that our website has been getting more attention since we started working with acend.”
“It has been a real pleasure working with Jonas and acend. They built my new website quickly and efficiently, and gave me lots of great advice along the way.”
“Really skilled and capable people who know what they are doing and go the extra mile! Highly recommended!”
“acend has given us good online visibility and great content for our website. They are easy to communicate with and proactive about new content and initiatives.”
“It is a pleasure working with a professional agency like acend that gets things done quickly. Knowing that complex areas like SEO and Meta are under control gives us peace of mind.”
“I am already blown away by their efficiency and ability to understand the customer's needs. They excel at SEO and deliver results quickly.”
“From day one, communication has been both pleasant and precise, and they have delivered excellent results with their work on both our websites.”
“I have had a really good partnership with acend for a long time. They deliver, and their quality is consistent.”
“It has been a real pleasure working with Jonas and acend. They built my new website quickly and efficiently, and gave me lots of great advice along the way.”
“Really skilled and capable people who know what they are doing and go the extra mile! Highly recommended!”
“acend has given us good online visibility and great content for our website. They are easy to communicate with and proactive about new content and initiatives.”
“It is a pleasure working with a professional agency like acend that gets things done quickly. Knowing that complex areas like SEO and Meta are under control gives us peace of mind.”
“I am already blown away by their efficiency and ability to understand the customer's needs. They excel at SEO and deliver results quickly.”
“From day one, communication has been both pleasant and precise, and they have delivered excellent results with their work on both our websites.”
“I have had a really good partnership with acend for a long time. They deliver, and their quality is consistent.”
Before choosing an SEO agency
Important questions about link building
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